CREATE Philippines: Visual Arts & Graphic Design

Visual Arts & Graphic Design

The Philippines’ visual arts industry is brimming with talented individuals who received multiple awards for their artistry, including BenCab (painting), Ronald Ventura (painting and sculpture), Vics Magsaysay (photography), Nona Garcia (photography), and Rafael Maniago (painting). The country is not lacking with representatives from other visual art forms (ceramics, drawing, printmaking, crafts, and architecture) either. As for sought-after graphic design studios, TeamManila and Hydra Design Group are some of the local companies that have won collaborations with international and well-known brands.

CREATE Philippines: Communication Design

Communication Design

Communication design deals with the connection between messages and the media. To communicate with its desired audience, companies or brands may use communication designs that rely on visual merchandising such as Web design, animation, advertising, and illustration that show up mainly on television, mobile, the internet, and radio – medium that Filipinos consume a lot of. Filipinos spend an average 4.17 hours on social media platforms daily, with Facebook as the most used app followed by Messenger, WhatsApp, YouTube, WeChat, Tumblr, Instagram, Twitter, Skype, and Snapchat.

CREATE Philippines: Music & Performing Arts

Music & Performing Arts

International music and performing arts scene do not lack of Filipino artists, with the likes of Lea Salonga, Arnel Pineda,, and Grammy and three-time Tony Award winner Jhett Tolentino as some of those performers who brought honor and global recognition to the Philippines. Filipino music is now defined by New Manila Sound and New OPM, or songs that are catchy, lightly orchestrated, and with disco and folk/soft rock elements. In the performing arts front, the Cultural Center of the Philippines, the leading institution for arts and culture in the country, houses venues for popular performing arts groups such as Ballet Philippines and the Philippine Philharmonic Orchestra.

CREATE Philippines: Film & Animation

Film & Animation

Indie films are steadily gaining traction against mainstream movies in the Philippines, with several festivals supporting the former such as Cinemalaya, Pista ng Pelikulang Pilipino, Cinema One Originals, QCinema, and CineFilipino. The country’s first foray into animation started in the 1980s, and now has over 100 animation studios with a total revenue of US$153 million and more than 11,000 full-time employees. Ronnie del Carmen (“Inside Out”), Josie Trinidad (“Zootopia”), Jess Espanola (“The Simpsons”), and Maricel Pagulayan (“Spider-Man: Homecoming”) are some of the Pinoys establishing their names in Hollywood’s animation sector. The country’s very own Animation Council of the Philippines (ACPI) gathers animators under one umbrella and promotes production of original Filipino animation content both locally and internationally.

CREATE Philippines: Digital Games & Apps

Digital Games & Apps

Some of the local games that are turning heads in the technology industry are Squeaky Wheels’ “Political Animals,” Indigo Entertainment’s “Agent Aliens,” Synergy88’s “Barangay Basketball,” and Ingenuity Games’ “Tamagogo.” The Game Developers Association of the Philippines (GDAP), a trade association in the country established in 2007 to represent and promote the local game sector, has earned US$150 million in 2013 with its workforce at around 4,000.

CREATE Philippines: Advertising Content & Production

Advertising Content & Production

Over the years, advertising in the Philippines has transcended the traditional print, TV, and radio medium and is now thriving via electronic billboards, Web advertising, social media promotion, and direct marketing, among others. The country’s advertising industry is led by the likes of BBDO Guerrero, TBWA\Santiago Mangada Puno, Leo Burnett Group Manila, Ace Saatchi & Saatchi, Ogilvy & Mather Philippines, and Starcom Mediavest Philippines.